Amika Normcore Signature Shampoo 275ml

Translating to ‘friend’, amika is designed to be your mane’s new BFF. Born in Brooklyn and founded in 2007, the brand isn’t afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Wondering where to start? Allow us to reintroduce you to the brand’s universal favourite. Packed with a cocktail of vitamins and antioxidants, the Normcore Signature Shampoo is made with all hair types in mind and works wonders at refreshing and hydrating your locks.

Not to brag but the Normcore Signature Shampoo is worth the hype! amika’s mantra reminds us that “all hair is welcome” and as the brainchild of a collective of creatives, hair stylists, chemists and formula enthusiasts, rest assured that all hair types are just one dollop away from lustrous locks!

This lathering formula is as refreshing as it is hydrating. Expect soft, shiny and most importantly, clean strands after just one use of this coconut acid infused miracle-in-a-bottle. Rich in omega 7 sea buckthorn, this lotion promotes elasticity to bring back the bounce to your tresses. Plus, amika’s signature scent of warm vanilla, sweet-sweet clover and fresh citrus just got even more potent. Pssst, did we mention that it’s safe for colour-treated, Brazilian-treated and keratin-treated hair? We meant it when we said ‘all hair’.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Wet hair and emulsify a small amount in your hands.

Massage through scalp and hair.

Rinse thoroughly with warm water and follow with the Normcore Signature Conditioner for best results.

Avoid contact with eyes.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A ‘proof point’ with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn’t independent confirmation (yet!0, but that the brand has still supplied substantiating evidence (Which you can view yourself). Discover the proof points for this product below.