Briogeo Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo 369ml

Like a superfood smoothie for stressed-out strands, this nutrient-rich, green juice-inspired shampoo is designed especially for dull and parched hair types. Harnessing the power of fruit and vegetable extracts, it supports healthy-looking hair and a balanced scalp. Antioxidant-rich matcha and growth-boosting apple are joined by spinach, cucumber, broccoli and citrus extracts – sounds almost good enough to drink!

Think of Briogeo’s Be Gentle, Be Kind Matcha + Apple Superfood Shampoo as a revitalising green juice for your hair. The luscious formula is inspired by the nourishing ingredients typically found in rejuvenating, ultra-healthy superfood smoothies (it even comes in the same kind of bottle), harnessing the fruit and vegetable nutrients to support healthy-looking hair and a balanced scalp. Powerful antioxidants from matcha provide impressive protection from damaging environmental elements and guard against colour fade, while apple is rich in natural procyanidin, a compound shown to encourage hair health. Completing the nourishing cocktail, there’s also spinach, broccoli, cucumber and lemon extracts – all the green goodness your hair could hope for. Gently cleansing away oil and impurities, this will leave your hair and scalp clean and clear, while also helping to enhance hydration, shine and vitality.

Water/Aqua/Eau, Cocamidopropyl Betaine*, Sodium Cocoyl Isethionate*, Caprylyl/Capryl Glucoside*, Glycerin*, Aloe Barbadensis Leaf Juice*, Spinacia Oleracea (Spinach) Leaf Extract*, Brassica Oleracea Italica (Broccoli) Extract*, Pyrus Malus (Apple) Fruit Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Citrus Limon (Lemon) Fruit Extract*, Citrus Grandis (Grapefruit) Fruit Extract*, Citrus Aurantium Dulcis (Orange) Fruit Extract*, Beta Vulgaris (Beet) Root Extract*, Camellia Sinensis Leaf Extract*, Cymbopogon Citratus Extract*, Chlorella Vulgaris Extract*, Panthenol, Panthenyl Hydroxypropyl Steardimonium Chloride, Sodium Gluconate*, Sodium Lauryl Sulfoacetate*, Caprylhydroxamic Acid*, Polyquaternium-7, Benzyl Alcohol, Fragrance (Parfum), Benzyl Benzoate, Chlorophyllin-Copper Complex (CI 75810)*

* Coconut, vegetable, or plant derived

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to wet hair and vigorously massage for 30 seconds as the lather builds, then rinse. For best results, follow with Briogeo’s Be Gentle, Be Kind Kale + Apple Superfood Conditioner.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A ‘proof point’ with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn’t independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.